Defining Brand Identity From Core Intentions. 2 Entrepreneurship Stories Detail The Process

  Despite Samsung’s overwhelming product innovations, brand loyal customers of Apple continue to buy its products worldwide. How do they make such powerful brand image in consumers’ heart and mind? Put those large enterprises aside. Many small business owners have built powerful brand identities that people adore and trust. How did they do it? I started my research. And soon, I came across Tony Robin’s remarks on the importance of brand identity.   Brand Identity From Tony Robbin’s Perspective   In one of his articles, he said that brand identity represents your business purpose. It is the business mission....

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