How A Fashion Retailer Increased Sales Over Threefold By Tapping Into Consumers’ Emotional Motivators?

  This case study explains one simple fact – you can not grow a business without understanding and aligning the strategies with consumers’ emotional motivators. Why are the emotional motivators so important? They drive consumers’ purchase decision. Consumers’ emotional motivators can be –   An urge for attaining freedom An urge for attaining financial independence […]

How a Small Business Earned Consumer Trust and Built Loyal Business Fans With Content Marketing? [Success Story]

  Yesterday morning after having breakfast, I started checking Twitter.   And instantly I was super thrilled to read the first post coming from Content Marketing Institute. Although the post is about explaining content marketing to anyone, the content is super informative to me because of the nature of examples it provides.     It […]

Defining Brand Identity From Core Intentions. 2 Entrepreneurship Stories Detail The Process

  Despite Samsung’s overwhelming product innovations, brand loyal customers of Apple continue to buy its products worldwide. How do they make such powerful brand image in consumers’ heart and mind? Put those large enterprises aside. Many small business owners have built powerful brand identities that people adore and trust. How did they do it? I […]

Why to Shift Focus On Consumers, Product and Competition Instead of Worrying About Traffic, Email List Or Sales

  5 Factors that can favorably or unfavorably influence the stability and profitability of your new online business in 2017 are your target audience, product value, social media platform’s excellent usability, competition, a good understanding of evolving internet marketing strategies and their correct execution. If you ignore them, you’re doomed. Why? Let’ see why.   […]