How a Food Retailer and a Lifestyle Company Surpassed Their Strongest Rivals With Incredible Business Positioning Strategy?
A nationally recognized fashion retailer failed to grow sales for five years because they could not anticipate customer expectations accurately. Think what can happen to a market entrant if it makes similar mistake. Let’s say you want to sell a weight loss product. Internet-savvy consumers have plenty of options to choose. Why would they buy from you? To find the best answer to this, you’ve to change your selling mindset. Consumers will buy from you if you sell them scope for transformation instead of selling a weight loss product. I learn two business lessons...Read More