Author: Silki Guha

How a Food Retailer and a Lifestyle Company Surpassed Their Strongest Rivals With Incredible Business Positioning Strategy?

  A nationally recognized fashion retailer failed to grow sales for five years because they could not anticipate customer expectations accurately.   Think what can happen to a market entrant if it makes similar mistake.   Let’s say you want to sell a weight loss product. Internet-savvy consumers have plenty of options to choose. Why would they buy from you?   To find the best answer to this, you’ve to change your selling mindset.   Consumers will buy from you if you sell them scope for transformation instead of selling a weight loss product. I learn two business lessons...

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Add Ghost to a Post Shell For Blogging Success, Or AI Will Knock You Down

You might have to restructure your blogging success strategies after you read this blog post of mine. Why? A 2017 Wired article points out that an AI (Artificial Intelligence) has the potential to create insightful and explanatory stories for the readers. Few things I got to know are –   AI can generate news articles faster and tap small to a large number of audience across various platforms.     These automated content generating softwares, otherwise known as content bots, are going through several stages of developments.     Every year they will advance and perform labor intensive writing...

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How A Fashion Retailer Increased Sales Over Threefold By Tapping Into Consumers’ Emotional Motivators?

  This case study explains one simple fact – you can not grow a business without understanding and aligning the strategies with consumers’ emotional motivators. Why are the emotional motivators so important? They drive consumers’ purchase decision. Consumers’ emotional motivators can be –   An urge for attaining freedom An urge for attaining financial independence A need for saving time A desire to feel special Need for convenience A sense of trust Expectation of an excellent after-sale service   and many others. For me, ’trust’ is an important emotional motivator. I will never quickly buy food item from a...

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How a Small Business Earned Consumer Trust and Built Loyal Business Fans With Content Marketing? [Success Story]

  Yesterday morning after having breakfast, I started checking Twitter.   And instantly I was super thrilled to read the first post coming from Content Marketing Institute. Although the post is about explaining content marketing to anyone, the content is super informative to me because of the nature of examples it provides.     It shows that carefully designed content marketing efforts can do an excellent job when it comes to building loyal consumers for business or brand. How? Let’s see. Grow Loyal Fans and Sales By Becoming Consumers’ Best Friend   Michele Linn explains that content marketing is...

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Defining Brand Identity From Core Intentions. 2 Entrepreneurship Stories Detail The Process

  Despite Samsung’s overwhelming product innovations, brand loyal customers of Apple continue to buy its products worldwide. How do they make such powerful brand image in consumers’ heart and mind? Put those large enterprises aside. Many small business owners have built powerful brand identities that people adore and trust. How did they do it? I started my research. And soon, I came across Tony Robin’s remarks on the importance of brand identity.   Brand Identity From Tony Robbin’s Perspective   In one of his articles, he said that brand identity represents your business purpose. It is the business mission....

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