Author: Silki Guha

Defining Brand Identity From Core Intentions. 2 Entrepreneurship Stories Detail The Process

  Despite Samsung’s overwhelming product innovations, brand loyal customers of Apple continue to buy its products worldwide. How do they make such powerful brand image in consumers’ heart and mind? Put those large enterprises aside. Many small business owners have built powerful brand identities that people adore and trust. How did they do it? I started my research. And soon, I came across Tony Robin’s remarks on the importance of brand identity.   Brand Identity From Tony Robbin’s Perspective   In one of his articles, he said that brand identity represents your business purpose. It is the business mission....

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Why To Not Start Another Conventional B2B Marketing Blog? What Can You Do Instead?

  Another tips and tricks B2B marketing blog? Gosh! If I type “Social Media Marketing” in Google, I will get at least 30+ how-to, tips and growth hacks posts straight away.     Yes, I follow some of these blogs. And many of them I do not know or trust. But the B2B marketing blogs I know are credible sources. Besides them, it is hard for me to trust data and numbers coming from any other places. Please do not start another tips and tricks B2B Blog. Why? Here are the reasons……..   1. Enough of How-to B2B Marketing....

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Do You Need Marketing And Sales Funnel Strategies To Kickstart Product Sale From Your New Website?

  Sales funnel? Yes, I hear a lot about it. I thought I should explore the funnel concept from scratch. I intend to explore its efficiency. I got to know that a funnel can help you generate and convert sales leads through a systematic and step by step approach. hmm…… How? This blog post summarizes few of my findings.   It’s true that to sell a digital product from your new website; you need a well-structured process. The volume of traffic coming to your site has nothing to do with improving the number of sales. It’s the quality of traffic that matters....

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What Happened When These Marketers Added LinkedIn Publishing Platform In Their Content Marketing Strategy [Case Study + Success Story]

  This time LinkedIn publishing became my subject of analysis.   I am tempted to know if I can promote my business on LinkedIn cost effective ways. Let’s say; I do not wish to spend money on a LinkedIn ad at this moment.   So, what LinkedIn can do for my business in that case?   I read latest statistics and updates that indicate LinkedIn now has half a billion users.     Source: The Power of LinkedIn’s 500 Million Member Community   Two other sources published stats on LinkedIn’s steady user base growth over the years.    ...

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Why to Shift Focus On Consumers, Product and Competition Instead of Worrying About Traffic, Email List Or Sales

  5 Factors that can favorably or unfavorably influence the stability and profitability of your new online business in 2017 are your target audience, product value, social media platform’s excellent usability, competition, a good understanding of evolving internet marketing strategies and their correct execution. If you ignore them, you’re doomed. Why? Let’ see why.   Abstract   This content rationally explains why you shouldn’t dare ignore these five factors if you’re starting or running an online business in 2017.   You’ll find case studies, statistics from market research and consulting groups like KPMG and Accenture. The content will help you...

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