Author: Silki Guha

Does Your Organic Food Store Ensure Your Health Is Safe From Pesticide Nuisance?

I’m eating organic. That means, I’m eating pure and original food. Wish I could eat forest grown natural food like him. But as I can’t, I will have to buy organic foods from local supermarkets or organic stores. How Safe and Healthy Are Those Organic Foods? I read an NDTV article. It describes how ideal organic farming practices should be.     I got to know that….. Farmers of organic food are supposed to improve fertility and quality of soil without using fertilizers. Animal wastes should be used to increase natural nutrients in the agricultural soil. Instead of harsh...

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How a Food Retailer and a Lifestyle Company Surpassed Their Strongest Rivals With Incredible Business Positioning Strategy?

  A nationally recognized fashion retailer failed to grow sales for five years because they could not anticipate customer expectations accurately.   Think what can happen to a market entrant if it makes similar mistake.   Let’s say you want to sell a weight loss product. Internet-savvy consumers have plenty of options to choose. Why would they buy from you?   To find the best answer to this, you’ve to change your selling mindset.   Consumers will buy from you if you sell them scope for transformation instead of selling a weight loss product. I learn two business lessons...

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Add Ghost to a Post Shell For Blogging Success, Or AI Will Knock You Down

  You might have to restructure your blogging success strategies after you read this blog post of mine. Why? A 2017 Wired article points out that an AI (Artificial Intelligence) has the potential to create insightful and explanatory stories for the readers. Few things I got to know are –   AI can generate news articles faster and tap small to a large number of audience across various platforms.     These automated content generating softwares, otherwise known as content bots, are going through several stages of developments.     Every year they will advance and perform labor intensive...

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How A Fashion Retailer Increased Sales Over Threefold By Tapping Into Consumers’ Emotional Motivators?

  This case study explains one simple fact – you can not grow a business without understanding and aligning the strategies with consumers’ emotional motivators. Why are the emotional motivators so important? They drive consumers’ purchase decision. Consumers’ emotional motivators can be –   An urge for attaining freedom An urge for attaining financial independence A need for saving time A desire to feel special Need for convenience A sense of trust Expectation of an excellent after-sale service   and many others. For me, ’trust’ is an important emotional motivator. I will never quickly buy food item from a...

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How a Small Business Earned Consumer Trust and Built Loyal Business Fans With Content Marketing? [Success Story]

  Yesterday morning after having breakfast, I started checking Twitter.   And instantly I was super thrilled to read the first post coming from Content Marketing Institute. Although the post is about explaining content marketing to anyone, the content is super informative to me because of the nature of examples it provides.     It shows that carefully designed content marketing efforts can do an excellent job when it comes to building loyal consumers for business or brand. How? Let’s see. Grow Loyal Fans and Sales By Becoming Consumers’ Best Friend   Michele Linn explains that content marketing is...

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