Neuromarketing A – Z For Entrepreneurs

What is Neuromarketing? Big brands are incorporating neuromarketing principles into their marketing strategy. Why? Experts say, when you understand neuromarketing, you get an excellent clarity of how an effective engagement strategy should be. Digital advertising spendings have increased year on year. According to Statista  the amount invested in digital advertising was $148.66 in 2015. The figure is expected to rise to $191.85 in 2017. But despite the hike, all companies do not have rocking sales results. Why? Information overload is making consumers confused, not convinced. If you’re an entrepreneur, a marketing consultant, a business strategist, or a business student,...

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